Introduction

Seo is one of the most important digital marketing strategies to boost your website traffic. If you want to promote your products and services online, you need to rank on search engines for specific keywords. For this, you have to build effective digital marketing strategies. You need to perform some tasks like keyword search analysis, website audit, competitive research analysis, and website monitoring. There are several tools available in the market: some are free, some will charge for auditing and monitoring your website. These tools will help you to perform these tasks smoothly and effectively. So here in this blog, I have covered the best SEO tools for auditing and monitoring your website in 2020.

Google search console is one of the best SEO tools provided by Google itself. To understand the Google perspective of your website, the search console will help you. It also helps to fix issues related to website indexing and site map. It provides detailed information about site search traffic like how many people visiting your site, how they find your site, traffic medium mobile or desktop, most popular pages, page rank on specific keywords and many more. Website owners cannot ignore google search console because it is the backbone of your SEO.

Ahrefs is one of my favourite SEO tools for website auditing and monitoring. It is the second-fastest web crawler and has the best user interface among all. Mainly it is used for backlink audits, keyword research, competitive analysis, and URL rankings. This tool crawl lots of data that is used by the user for link building, content marketing, SEO strategies, and keyword research. I especially love their site explorer feature, which allows you to analyze competitor websites and helps you to build further strategies.

You can start with 7 days trial for $7. After that, you can update to paid subscription plans.

SEMrush is one of the most effective competitor analysis tools. It helps you to evaluate your competitors as well as your website. SEMrush has been used by the number of website owners and entrepreneurs to understand the SEO strategies of their competitors. Due to this, it is one of the most popular tools in the market. The tool provides best practices for SEO, PPC, Keyword research, SERP and many more.

SEMrush offers three different paid plans, $99.95 for Pro plan, $199.95 for Guru plan, and $399.95 for Business plan. You can also customize your plan according to specific needs.

Moz is one of the best SEO tools in the market. Entrepreneur or website owners mainly used MOZ tools for Site auditing, Rank Tracking, Backlink analysis, and keywords research to improve their website ranking on search engines. Moz helps them to suggest various page optimization strategies. You can also use the Moz bar browser extension that allows page analysis, Moz score, and page optimization.

You can start with 30 days of a free trial, after that it offers 4 different plans starting from $99 per month.

Ubersuggest is a free SEO auditing tool, mainly focus on generating new keyword ideas. This tool is created by entrepreneur Neil Patel and holds a good reputation in the market. It helps you to find new keyword ideas for your content marketing strategy. It generates several suggestions for free and makes your content more engaging that increases your website’s chances of ranking on search engines.

Using these tools will always help you to improve the website ranking on search engines and boost organic traffic. You can also use them for content optimization and competitor analysis. Selecting an excellent SEO tool depends upon your business requirements. You can start with a free trial to test the tool before making your final decision.

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