How to Lower Customer Acquisition Costs

“Facebook has been 50–60% of our sales this year,” explained one residential installer in Texas

There are two issues with traditional solar lead services. First, the leads are expensive — sometimes going for as much as $20 a lead. Second, the leads may be several months old, where a once interested customer may have lost interest or already received competitive bids.

Below are some examples of great content to post to the page:

Video is another great way to capture your audience’s attention and educate them about solar. Before a customer site visit, sending a few videos before the meeting can give them a better sense what they can expect. For example, Adaptive Solar in Houston, Texas creates a compelling story of why he installs solar.

Gone are the days of block walking and door knocking for new customers or paying for old leads. Instead, social media and customer generated reviews are lowering the cost of getting local and interested prospects asking about solar.

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